Just like many other bloggers out there, I’ve often asked myself the question “how often should I post to keep my readers satisfied?”.
While I haven’t found a definitive answer to it yet, and honestly I don’t believe I ever will – blogging is dynamic, it requires adjustment all the time – I’ve sure learned quite a few important things about posting rhythm in the meanwhile.
No Definitive Rules
There are no clear cut rules regarding posting frequency. While many successful bloggers post every day, some even multiple times, others post less frequently – one or two times per week. It all depends on the type of blog you’re running, on your time, and of course, on your personal style.
The all important point here is to understand yourself and the scope of your blog and to find the posting rhythm that works best for you. Because doing so is not necessarily easy, I’m going to talk about some things you should look at.
Finding Your Pace
Many inexperienced bloggers think that if they fail to post every day they have no aptitude for blogging whatsoever.
This is not true. I’ve been through it myself, and I know really well how demoralizing it can be to fail to meet the posting goals you’ve set yourself. Fortunately, there simply isn’t any posting limit that guarantees your success – it’s all about testing and experimenting.
Consider carefully these factors when deciding how often you make updates:
- The popularity of your niche. The more activity there is on rival blogs the more posts you have to make.
- The average length of your posts.
- Your readership’s expectations.
- Your aspirations. If you plan to keep your blog personal and be the only one updating it you shouldn’t set a too ambitious posting limit you won’t be able to keep up with.
It’s Better to Start Slow
By setting an easily achievable posting norm in the beginning you’ll be able to reach your goals and, more importantly, you’ll avoid that which might kill your blogging aspirations altogether: failure to update your content frequently.
Making up your mind to post every day is not going to work if you’re not used to it. Not only will there be moments when you’ll struggle to write your posts, but also, in the instances when you manage to pull it off, the quality of your content will suffer. And quality content is the backbone of every successful blog
So start slow and gradually increase your posting frequency. Three posts per week is usually good to start with.
Be Constant and Pay Attention to Your Readers’ Response
When increasing or decreasing your posting frequency monitor your readers’ response. I’ve noticed that readers are particularly paying attention when there is an abundance of material.
However, if they find that the content they have to digest is becoming more than they can handle, then some will get a bit annoyed. Refrain from abruptly modifying your posting rhythm or you might lose a couple of readers.
Be constant when it comes to adding material to your blog and make sure you let your audience know when you’re making considerable modifications in this regard. They’ll appreciate it.
Determine What Is Affecting Your Posting Rate & Address It
Have you ever scrutinized your posting process to determine where blockages occur? If you haven’t then you definitely should. It will help you tremendously to increase your posting proficiency.
If coming up with ideas gives you the most trouble, then try to address this by assigning some time every week for brainstorming, and by getting into the habit of thinking about ideas way before deadlines.
Planning in advance will prevent pressure from building up, which always takes its toll on your efficiency.
On the other hand, if generating ideas is your strong point, but you find difficult finishing the articles you’ve started, then try to change the way you work, shifting the focus from quantity to quality.
Obstructions in the writing process can appear almost anywhere. It’s important to identify them and to come up with solutions.
When You Don’t Have Anything Good to Post Don’t Post
If you’re ever in doubt whether to post or not a modest piece it’s almost always safer not to. From what I’ve seen, the reaction of readers is worse when they read something second rate than when they have to wait a day or two more for new content.
If a post doesn’t provide information, inspiration, or entertainment for your reader, then think twice about submitting it.
Efficiency Improves With Time – Be Patient
With time it becomes easier to keep your blog updated, but you don’t need someone else to tell you this. Think of any activity you’ve been doing for a long time. Don’t you carry it out now much better than you did in the beginning? The same applies to blogging. The more effort you invest into posting and the more time you set aside for it the better you’ll become.
Remember that you must find your own posting rhythm, and don’t be easily discouraged when you’re not as productive as you would like. Just keep at it. Results will come.
This is what I had to say about posting frequency but I’m really curious to learn what you think. How many times do you post weekly? And what advice can you share with bloggers who would like to post more often?
Wow, awesome post, Matthew.
You’ve listed down some great ideas. Some of your points captured my attention, especially where you said we should determine what’s affecting your posting rate and address it. I really agree with it—If we can break down our problems, we can overcome them with great ease.
I’ve certainly learned a lot from this post. Thank you very much Matthew. 🙂